This is a Mattel Direct Exclusive, Gold Label reproduction of Vintage Barbie Career Girl #954 (1963-1964) and a Blonde Bubblecut Vintage Barbie Doll.

For some reason, the reproduction also has a black clutch purse, which was not included in the original vintage ensemble.

To me, the "official Mattel photo" of this doll does not look like a vintage Barbie (I think it is the hairdo) - but the actual doll (shown in the photo) - looks much better in person.